Imandra Lake – Shoegaze Indie Folk ?

Had some very nice people in the shop buying varying amounts of CDs and vinyl and one of them returned with their own CD. I thought I recognised the cover though I have no idea how as it turns out to be on an Estonian label Seksound. Only been able to have a quick listen but their label says it is shoegaze and their myspace indie/folk. Could be a new genre now the folk/folk folk have all adopted nu-folk and gone all Mumford and Sons. Broken Records to cover Ride ? The Last Battle to adopt a My Bloody Valentine element? I shall investigate further and get some in the shop.