While most of this will not be new to regular readers or followers I wanted to put everything in one place if for no other reason than to remind myself to get on with things. Firstly that send some of Avalanche’s best selling albums over the last few years to some of the best shops […]
April 2016
Beyond the Superfan
Special editions of a release don’t create new fans. They either divert a fan from buying from one place to another or make the keen superfan buy twice. New release sales are now more than ever about having an edge. “Indies only” isn’t good enough and the further addition of a print etc will be […]
Avalanche – Moving On
So no big news as yet and no surprises but we will be moving forward on several fronts. For those visitors or indeed regulars who want to pick up things we recommend or simply browse through a selection of local and Scottish bands there should be something up and running by the start of May […]
It's not you, it's me – why Avalanche had to move on
Just to clarify a few things. While we would have had to leave our current St Mary’s Street location in the near future, though not before Record Store Day, I had a couple of good options to stay in the street but they only really highlighted it was time to move on from the shop […]